Coordinated by Wislas Sousa, the initiative aims to promote more robust participation in political and regulatory scenarios, marking a significant advance for the entity and for the digital health sector.
Taking a strategic step and demonstrating its commitment to shaping an environment conducive to the development of the digital health sector, Saúde Digital Brasil has just created an internal Government Relations department. The decision to have a more active presence in Brasília, led by Wislas Sousa, who arrives to coordinate the new area, aims to promote a more robust participation in political and regulatory scenarios.
By focusing its activities in this area, the SDB hopes to promote proactive leadership on issues related to digital health before legislators and public bodies. The idea is that this proximity will effectively influence the development and advancement of policies that favor growth and innovation in the sector, in line with the reality, potential and difficulties of the sector. In this way, the creation of the Government Relations area not only reinforces the entity's ability to deal with regulatory challenges, but also creates strategic opportunities to shape an environment favorable to the sustainable and responsible development of digital health in the country.
“This new area and the arrival of Wislas Sousa at SDB represent a significant milestone for the entity and the sector. His remarkable experience and solid track record in the area of government relations bring with them a valuable set of skills and knowledge. We will seek not only to react, but to proactively influence the development of policies”, highlights Michele Alves, executive manager of the entity, who will also be directly involved in this action whose objective is to strengthen SDB’s presence in Brasília.
According to the executive, the creation of the area is also part of SDB's commitment to maintain transparent communication with its members, keeping them informed about changes in the area. Furthermore, to ensure that the actions undertaken are aligned with the needs and expectations of members and the sector, there will be constant interaction and coordination with the working groups. The idea is to strengthen the continued development of the Government Relations area.
Wislas Sousa emphasizes that the main challenges involving government relations include dealing with bold regulations that adapt to technological innovations and allow the free evolution of the sector, balancing diverse interests. Hence the need for an effective advocacy strategy, strategic partnerships, constant dialogue and transparency.
“As SDB’s government relations coordinator, my role will be to represent members before the government, promoting the interests and objectives related to telehealth and digital health, from the perspective of service providers and technology developers in the sector. To this end, I plan to use my training and professional experience to contribute to SDB’s leadership in the ethical and responsible advancement of telehealth and digital health in Brazil, working closely with interested sectors to achieve regulation that is appropriate to the particularities of the area, benefiting above all the Brazilian population”, highlights the coordinator.
Graduated in Political Science and postgraduate in Legislative Law, Sousa worked as Public Affairs coordinator at Prospectiva Public Affairs LATAM, Government Intelligence analyst at Blue Solution Government Intelligence and Institutional Relations analyst at Tecnobank Tecnologia Bancária S/A and Grupo Tecnowise, leading mapping, monitoring and engagement projects with stakeholders strategic, in addition to providing analysis and recommendations for clients from different sectors.
